The statistics pages have been redesigned and enhanced to provide more insights about the target audience and effectiveness of campaigns.
Visualize the engagement driven by each campaign, over time
Measure direct form submission conversions across all elements
Visualize the contribution of each campaign against overall school goals
Identify which emails drove the most conversions
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The new pages can be viewed by clicking the 'View Statistics' link on a campaign, track, and individual outreach item:
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New enhancements include:
Redesigned Statistics Summary area
The same information from our previous Statistics pages has been revamped and redesigned for easier readability:
Reports, Charts, and Tables
A drop down below the Summary table allows you to select multiple reporting sections:
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Report sections include:
Email Performance:
A collection of email open, link click, and interaction reports to help find trends to better improve campaign performance.
Email Opens & Link Clicks by Day & Time of Day
Email Sends, Opens, and Link Clicks by Day of the Week
Email Sends, Opens, and Link Clicks by Time of Day
Most-Clicked Links by Text
Most-Clicked Links by URL
Interaction Points Summary
Direct Stage Conversions:
A stage change after an email link click is considered a direct stage conversion.
Stage Conversions by Count
Stage Conversions by Percentage
The length of time between a click and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.
Indirect Stage Conversions:
A stage change after a sent email, print piece, text message, or voice message is considered an indirect stage conversion.
Stage Conversions by Count
Stage Conversions by Percent
The length of time between a send and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.
Direct Form Conversions
A form, application, and event sign-up submission after an email link click is considered a direct form conversion.
Form Submissions by Count
Form Conversion Summary Table
Form Submission Responses by Day and Time
The length of time between a click and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.
Indirect Form Conversions
A form, application, and event sign-up submission after a sent email, print piece, text message, or voice message is considered an indirect form conversion.
Form Submission by Count
Form Conversion Summary Table
Form Submission Responses by Day and Time
The length of time between a send and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.
Email Devices & Clients
A breakdown of devices and clients used to open emails.
Email Opens by Client
Email Opens by Device
