Campaign, Track, & Email Analytics
Updates to the EMP Statistics pages.
Matt Baker avatar
Written by Matt Baker
Updated over a week ago

The statistics pages have been redesigned and enhanced to provide more insights about the target audience and effectiveness of campaigns. 

  • Visualize the engagement driven by each campaign, over time

  • Measure direct form submission conversions across all elements

  • Visualize the contribution of each campaign against overall school goals

  • Identify which emails drove the most conversions

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The new pages can be viewed by clicking the 'View Statistics' link on a campaign, track, and individual outreach item:

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New enhancements include:

Redesigned Statistics Summary area

The same information from our previous Statistics pages has been revamped and redesigned for easier readability: 

Reports, Charts, and Tables

A drop down below the Summary table allows you to select multiple reporting sections:

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Report sections include:

Email Performance:
A collection of email open, link click, and interaction reports to help find trends to better improve campaign performance.

  • Email Opens & Link Clicks by Day & Time of Day

  • Email Sends, Opens, and Link Clicks by Day of the Week

  • Email Sends, Opens, and Link Clicks by Time of Day

  • Most-Clicked Links by Text

  • Most-Clicked Links by URL

  • Interaction Points Summary

Direct Stage Conversions:
A stage change after an email link click is considered a direct stage conversion. 

  • Stage Conversions by Count

  • Stage Conversions by Percentage

The length of time between a click and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.

Indirect Stage Conversions:
A stage change after a sent email, print piece, text message, or voice message is considered an indirect stage conversion. 

  • Stage Conversions by Count

  • Stage Conversions by Percent

The length of time between a send and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.

Direct Form Conversions
A form, application, and event sign-up submission after an email link click is considered a direct form conversion. 

  • Form Submissions by Count

  • Form Conversion Summary Table

  • Form Submission Responses by Day and Time

The length of time between a click and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.

Indirect Form Conversions
A form, application, and event sign-up submission after a sent email, print piece, text message, or voice message is considered an indirect form conversion. 

  • Form Submission by Count

  • Form Conversion Summary Table

  • Form Submission Responses by Day and Time

The length of time between a send and stage change can be adjusted from 1-365 days. This timeframe will be used for all of the charts in the section.

Email Devices & Clients
A breakdown of devices and clients used to open emails.

  • Email Opens by Client

  • Email Opens by Device

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